Dark Alley Marketing: An indie game developer’s roadmap to the dark side of marketing
This book is the culmination of my years of working with independent games developers to help them promote their games and raise market awareness.
This is a high-level overview of the 5 most effective and accessible “alleys” of digital marketing, written in plain language. Anybody should be able to use the techniques laid out here to get sunlight on their project with a minimal budget, but this is geared especially toward indie developers. Game developers need all the time they can get to code and write their game. They have very little time left over to market it, so this book is dense with information.